House ad for Jack Kirby's Fourth World titles (1972);
printed in The Brave and the Bold #101 (April-May 1972)
House ad for Jimmy Olsen #138 (June 1971);
printed in Superman #239 (June-July 1971)
Ad designed and lettered by Gaspar Saladino
That muddy reproduction above doesn't give you a good look at the cover of
Jimmy Olsen #138, so here 'tis:
Cover of Jimmy Olsen #138 (June 1971); pencils and photomontage by Jack Kirby, inks by Neal Adams,
letters by Gaspar Saladino (?)
Now around this time
the Duke boys were in a mess o' trouble the DC house ads start to look less stylized and frankly, a lot more rushed than the heyday of gorgeous ads by Ira Schnapp or the early Gaspar Saladino period. Typography is beginning to replace hand lettering in some cases (see the '72
Kamandi ad in my previous post). I'm not as impressed by most of the house ads of the early to mid-=seventies (which is why you're seeing so few of them on this feature). We're also at a point where the ads began to be oddly placed, putting a third-page ad where a half-page was needed, or only putting two of them where three would fit, resulting in a lot of uncomfortable-looking white space on the comic book page. Here's the two ads above, in context:
Tomorrow, I'll wrap up
Jack Kirby DC House Ad Week with a look at ads for a couple of Kirby's final DC works! And remember...
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